After 26 years with Pirelli – Inter with biggest Serie A deal behind Juve & Fiorentina

FPL360
By FPL360

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Socios new shirt sponsor 

Inter Milan and Pirelli—the last time the slogan was not printed on the shirt of the Nerazzurri was when Dennis Bergkamp played for the club, and 17 players in the current squad were not even born. After 26 years, the current champions have introduced a new shirt sponsor: Socios. The blockchain developer is the leader in so-called fan-tokens, which allow fans to experience their club close-up. 

The club remains far removed from the top earners, however. According to Calcio Finanza, the Nerazzurri will receive €20 million in 2021/22—Pirelli will remain sponsor but will no longer be present on the shirts. That is twice as much as city rivals Milan receive from Emirates. In the Serie A ranking, Inter Milan are now behind Juventus and Fiorentina

The Biggest sponsorship deals

Tottenham – AIA – Earnings per season: €42.4m

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Source: Statista

Juventus – Jeep – Earnings per season: €45m

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Source: Statista

FC Bayern – Telekom – Earnings per season: €45m

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Source: Kicker

Manchester City – Etihad – Earnings per season: €45m

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Source: Mirror

Chelsea – Three – Einnahmen pro Jahr: 46,5 Mio. €

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Quelle: Statista

Liverpool – Standard Chartered – Earnings per season: €46.8m

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Source: Statista

PSG – Accor – Earnings per season: €47.5m

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Source: Statista

Arsenal – Emirates – Earnings per season: €47.5m

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Source: Statista

FC Barcelona – Rakuten – Earnings per season: €55m

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Source: Statista

Manchester United – TeamViewer – Earnings per season: €55m

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Source: Statista

VfL Wolfsburg – VW – Earnings per season: €70m

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Source: Kicker

Real Madrid – Emirates – Earnings per season: €70m

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Source: Statista

Juventus receive €45 million from Jeep per season, and Fiorentina earn €25 million from their deal with Mediacom. Inter are followed by US Sassuolo, who receive €18 million from Mapei, and Roma, who receive €12 million from DigitalBits. Both Fiorentina and Sassuolo are sponsored by companies associated with their respective club owners. The Juve deal with Jeep also falls into that category; the company is owned by the holding company that in turn is owned by the Agnelli-Elkan family, which controls Italy’s most successful club. 

Internationally, the only Serie A side that is competitive internationally is Juventus.The club is at the same level as Manchester City (Etihad) and Bayern Munich (Telekom). Both clubs earn €45 million a season. 



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