The iconic Jordan Brand are considering a partnership with an English club, according to reports, after two Premier League teams were named as those in the running based on certain conditions.
Earlier this year, it was suggested that the lucrative partnership between Ligue 1 giants Paris Saint-Germain and Jordan could end after the 2024/25 season.
French publication Foot Mercato claimed that the relationship had ‘plateaued’ and even started to show ‘some signs of weakness and weariness among the general public’ after six years.
The report went on to suggest that an English club would ‘recover the goose that lays the golden eggs’, but who is being considered?
Sportico’s Łukasz Bączek has already claimed that the Jordan Brand ‘is in negotiations’ with Chelsea and Tottenham Hotspur as part of an extended cooperation with Nike on the club’s alternate jersey.
It is said the brand would ‘prefer’ to work Chelsea because of its ‘greater recognition as a football brand and past success’ but if both of the club fail to qualify for next season’s Champions League, then a deal would be off the cards.
Baczek confirmed this statement on Wednesday, when a report from Footy Headlines suggested that Jordan would ‘shift focus’ to an English club.
“Jordan Brand will not design Chelsea or Spurs kits if the clubs fail to qualify for next season’s UCL,” he wrote. “Nothing has changed in this respect.”
Back in January, it was suggested that Jordan chose a London-based club because the city is considered one of the world’s fashion capitals.
“The US brand is not considering cooperation with Liverpool, which is outfitted by Nike, due to its ownership ties with LeBron James and his brand,” added Baczek.
“Jordan Brand is counting on success, as is the case with many collections from PSG, also in the field of streetwear.”
Image credit: Getty
Thoughts on an English club teaming up with the Jordan Brand? Let us know in the comments.
Featured Image Credit: Getty Images – Premier League
Topics: Michael Jordan, Premier League
