Juventus sign Dusan Vlahovic from Fiorentina – Third most expensive winter transfer in history

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Costs more than Aubameyang & Co.  

A statement by Juventus in the fight for the Champions League places in Serie A – or even in the race for the Scudetto? The Old Lady has announced the signing of Dusan Vlahovic, both the most valuable and most expensive winter transfer in January 2022. According to official information, the 21-year-old star striker of Fiorentina joins for €81.6 million (the deal includes €11.6 million in solidarity payments), plus €10 million in bonuses. Vlahovic has signed a contract valid until 2026, which is supposed to earn him €7 million net per season.

Thus, Vlahovic, with a plus of €54 million to €70 million the world’s biggest market value winner of the calendar year 2021, replaces Barça’s €55 million signing Ferran Torres and also makes the top 3 of the eternal winter transfer ranking. Only Philippe Coutinho and Virgil van Dijk were more expensive than the Serbia international in January 2018, at €135 million and €84.65 million respectively. Vlahovic puts himself ahead of Chelsea’s Christian Pulisic and Pierre-Emerick Aubameyang of Arsenal, among others, who had cost €64 million and €63.75 million respectively. Only Coutinho and Christian Eriksen (to Inter in January 2020), were more valuable at the point of their mid-season transfers – at €90 million each.

From Dzeko to Coutinho – The most expensive winter transfers in history

20 – Edin Dzeko to Manchester City

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2010/11 | For €35M from Wolfsburg

19 – Lucas Paquetá to AC Milan

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2018/19 | For €38.4M from Flamengo

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2012/13 | For €40M from Sao Paulo FC

18 – Leandro Paredes to PSG

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2018/19 | For €40M from Zenit St. Petersburg

18 – Cédric Bakambu to BJ Gouan

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2017/18 | For €40M from Villarreal

15 – Andy Carroll to Liverpool

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2010/11 | For €41M from Newcastle

14 – Jackson Martínez to Guangzhou

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2015/16 | For €42M from Atlético

14 – Paulinho to Guangzhou

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2018/19 | For €42M from Barcelona

12 – Juan Mata to Man United

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2013/14 | For €44.7M from Chelsea

11 – Alex Teixeira to Jiangsu Suning

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2015/16 | For €50M from Shakhtar

10 – Ferran Torres to FC Barcelona

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2021/12 | For €55M from Manchester City

9 – Fernando Torres to Chelsea

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2010/11 | For €58.5M from Liverpool

8 – Oscar to Shanghai SIPG

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2016/17 | For €60M from Chelsea

8 – Diego Costa to Atlético

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2017/18 | For €60M from Chelsea

6 – Bruno Fernandes to Man United

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2019/20 | For €63M from Sporting

5 – Pierre-Emerick Aubameyang to Arsenal

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2017/18 | For €63.8M from Bor. Dortmund

4 – Christian Pulisic to Chelsea

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2018/19 | For €64M from Bor. Dortmund

3 – Aymeric Laporte to Manchester City

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2017/18 | For €65M from Athletic Club

2 – Virgil van Dijk to Liverpool

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2017/18 | For €84.7M from Southampton

1 – Philippe Coutinho to Barcelona

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2017/18 | For €135M from Liverpool

The transfer of Vlahovic, Serie A’s top scorer with 17 goals on par with Lazio veteran Ciro Immobile, could also trigger a chain reaction: Fiorentina will most likely sign Arthur Cabral for €16 million as a direct replacement from FC Basel. In return, the loan of Álvaro Morata to Juve could end prematurely. The Spaniard has been courted by FC Barcelona for weeks, but the Italian record titleholders had so far put a stop to the transfer.

“We have to understand what he and his agents want. Of course, we are also open to an extension, but we have offers to sell him at a high price. I say that because a club that earns €75 million a year and has such a valuable asset can’t afford to lose it for free,” Fiorenttina sporting director Daniele Pradè said of Vlahovic most recently. The striker, signed from Partizan Belgrade for just €1.95 million in 2018, had rejected an extension in the fall despite a record offer in terms of salary – his contract was valid until 2023.

Dybala, Morata or de Ligt to leave? Juventus must free up budget for Vlahovic

For Juventus, who are fighting for a place in the Champions League this season instead of the title but have been in good form recently, the main issue is financing the deal – especially if Fiorentina insist on receiving the transfer fee immediately and in one instalment. Jatin Dietl, Transfermarkt Area Manager IT, says: “It is quite possible that other top-class players will have to make room for Vlahovic. A move of Morata to FC Barcelona should become much more likely again, and the question of Paulo Dybala’s future will also arise. Juventus have recently put negotiations to extend the expiring contract on hold due to the high salary demands. Inter Milan are interested.”

Toney, Bellingham & Co. – The biggest market value winners in 2021

26 Ivan Toney – Brentford – Plus: €22M

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Current market value: €32M

26 Christopher Nkunku – Leipzig – Plus: €22M

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Current market value: €55M

26 Ryan Gravenberch – Ajax – Plus: €22M

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Current market value: €33M

26 Raphinha – Leeds – Plus: €22M

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Current market value: €40M

26 Federico Chiesa – Juventus – Plus: €22M

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Current market value: €70M

24 Aurélien Tchouaméni – Monaco – Plus: €24M

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Current market value: €40M

24 João Cancelo – Man City – Plus: €24M

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Current market value: €60M

21 Thomas Lemar – Atlético – Plus: €25M

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Current market value: €40M

21 Bukayo Saka – FC Arsenal – Plus: €25M

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Current market value: €65M

21 Phil Foden – Man City – Plus: €25M

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Current market value: €85M

20 Karim Adeyemi – Salzburg – Plus: €26M

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Current market value: €35M

19 Luis Díaz – Porto – Plus: €27M

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Current market value: €40M

18 Yéremy Pino – Villarreal – Plus: €27.5M

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Current market value: €30M

15 Nuno Mendes – PSG – Plus: €28M

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Current market value: €40M

15 Youssef En-Nesyri – Sevilla – Plus: €28M

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Current market value: €40M

15 Fikayo Tomori – Milan – Plus: €28M

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Current market value: €45M

10 Pedro Gonçalves – Sporting – Plus: €30M

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Current market value: €38M

10 Arnaut Danjuma – Villarreal – Plus: €30M

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Current market value: €40M

10 Amine Gouiri – Nice – Plus: €30M

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Current market value: €45M

10 Mason Mount – Chelsea – Plus: €30M

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Current market value: €75M

10 Jack Grealish – Man City – Plus: €30M

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Current market value: €80M

9 Emile Smith Rowe – Arsenal – Plus: €35.3M

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Current market value: €38M

8 Gavi – FC Barcelona – Plus: €40M

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Current market value: €40M

7 Jamal Musiala – FC Bayern – Plus: €45M

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Current market value: €55M

6 Florian Wirtz – Bayer Leverkusen – Plus: €46M

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Current market value: €70M

5 Jude Bellingham – BVB – Plus: €48M

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Current market value: €75M

2 Pedri – FC Barcelona – Plus: €50M

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Current market value: €80M

2 Vinicius Junior – Real Madrid – Plus: €50M

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Current market value: €100M

2 Erling Haaland – BVB – Plus: €50M

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Current market value: €150M

1 Dusan Vlahovic – Fiorentina – Plus: €54M

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Current market value: €70M

“At the same time, Vlahovic is expected to receive €7 million net annually – money that would probably have gone into Dybala’s account without the transfer. The extension is still possible, of course, but Juventus need room in their budget. No club in Italy currently has so many open liabilities in purchase options and obligations, this concerns Federico Chiesa and Manuel Locatelli, among others – without Morata, the figure is €93 million. In addition, a hot candidate for a departure could therefore be defender Matthijs de Ligt, whose potential desire to move on has already been indicated by agent Mino Raiola,” Dietl continues.


Vlahovic ahead of Jovic
The most expensive Serbians in history
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Fittingly, it could be Vlahovic’s goals that put Chiesa’s €40 million purchase obligation into effect. This will be achieved, among other things, by Juventus finishing in the top four. Due to his cruciate ligament rupture, the Euro winner will no longer reach the conditions attached to performance data. However, due to his importance at Juventus, it can be assumed that Chiesa will be signed on a permanent basis anyway.

After Chiesa, Federico Bernardeschi and Roberto Baggio, whose transfer in 1990 started the rivalry between fans of both clubs, Vlahovic would be the next Fiorentina star to move to Turin for big money. In the wake of the overnight news, AC fans hung racist banners at the club’s training ground.

Vlahovic, Chiesa & Co. – The most valuable Serie A players

30 Duván Zapata – Atalanta – market value: €33M

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29 Lorenzo Insigne – Napoli – new market value: €35M (-€13M)

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28 Álvaro Morata – Juventus – new market value: €35M (-€10M)

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27 Domenico Berardi – Sassuolo – market value: €35M

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26 Manuel Locatelli – Juventus – market value: €35M

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25 Robin Gosens – Atalanta – market value: €35M

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24 Hakan Calhanoglu – Inter – new market value: €35M (+€5M)

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23 Sandro Tonali – AC Milan – new market value: €35M (+€8M)

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22 Rafael Leão – AC Milan – new market value: €35M (+€10M)

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21 Tammy Abraham – Roma – market value: €38M

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20 Hirving Lozano – Inter – new market value: €40M (-€5M)

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19 Marcelo Brozovic – Inter – market value: €40M

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18 Stefan de Vrij – Inter – new market value: €45M (-€5M)

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17 Kalidou Koulibaly – Napoli – new market value: €45M (-€3M)

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16 Lorenzo Pellegrini – Roma – market value: €45M

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15 Fikayo Tomori – AC Milan – new market value: €45M (+€5M)

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14 Franck Kessié – AC Milan – new market value: €48M (-€7M)

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13 Theo Hernández – AC Milan – new market value: €48M (-€2M)

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12 Piotr Zielinski – Napoli – market value: €50M

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11 Paulo Dybala – Juventus – market value: €50M

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10 Fabián Ruiz – Napoli – new market value: €55M (+€10M)

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9 Victor Osimhen – Napoli – market value: €60M

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8 Alessandro Bastoni – Inter – market value: €60M

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7 Matthijs de Ligt – Juventus – new market value: €65M (-€5M)

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6 Milan Skriniar – Inter – new market value: €65M (+€5M)

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5 Sergej Milinković-Savić – Lazio – market value: €70M

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4 Federico Chiesa – Juventus – market value: €70M

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3 Nicolò Barella – Inter – new market value: €70M (+€5M)

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2 Dušan Vlahovic – Fiorentina – new market value: €70M (+€20M)

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1 Lautaro Martínez – Inter – market value: €80M

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