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Manchester United and Adidas have agreed to extend their sponsorship deal until 2035. The new deal is reported to be worth around €1.04 billion ($1.14 billion) from 2025 onwards, increasing the annual payment from €87.5 million ($96 million) to €104 million ($114 million). This places Manchester United just behind Real Madrid, who also have a sponsorship deal with Adidas. Currently, Arsenal is ranked fourth on the list of biggest kit deals, but the new agreement will see Manchester United overtake them.
The top 11 kit deals in football are dominated by the 10 clubs with the most valuable squads, along with Juventus. The exact details of these contracts are rarely disclosed publicly. Juventus’ deal with Adidas, worth almost €51 million ($56 million) per season until 2027, was influenced by Cristiano Ronaldo‘s tenure at the club. While Ronaldo has since left Juventus, the club continues to receive the same income from Adidas.
Manchester United‘s renewed contract includes a clause that allows Adidas to reduce payments by 30% if the club fails to qualify for the UEFA Champions League for two consecutive seasons. The partnership between Manchester United and Adidas has been hailed as iconic, with a shared commitment to style, flair, and high performance. Adidas replaced Nike as Manchester United‘s kit sponsor in 2015, and the company also sponsors other major clubs such as Barcelona, PSG, Chelsea, Liverpool, and Tottenham.
In terms of average attendances, Barcelona’s Camp Nou stadium leads the way with an average attendance of 83,205. Borussia Dortmund’s Signal Iduna Park comes in second with an average attendance of 81,219, followed by Bayern Munich’s Allianz Arena with 75,006. Manchester United‘s Old Trafford stadium ranks fourth with an average attendance of 73,886. The capacity of Old Trafford is 74,879, making it one of the largest stadiums in Europe.
Overall, the extended partnership between Manchester United and Adidas solidifies their position as one of the top football clubs in terms of kit deals. The increased annual payment from Adidas will provide a significant boost to Manchester United‘s finances and further enhance their competitiveness in the global football market. Additionally, the high average attendance at Old Trafford reflects the club’s strong fan base and the enduring appeal of Manchester United as a brand.
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